Twitch micro influencers 3. Source: Gordon Ramsay on Facebook. Interact meaningfully with their audience. You can get a more affordable ad campaign with them. Although the reach is lower, these people have more time to: Help you with content ideas and useful feedback for your social listening efforts. Together, they showcase the latest hardware and games on the market, offering teasers and previews of upcoming releases across various platforms, including VR headsets and mobile games. gg Instagram Handle @nbk_csgoInstagram Followers 91. 2MType MegaGender Male Get Email Contact See full list on mention. This should not disencourage any brands as Micro Twitch Influencers have great engagement rates and a very loyal audience. Pricing for Gameinfluencer is customized and requires a quote. If you can’t find the filter on the main Discovery screen, click on “More filter”. But your approach needs to be strategic. This article will explain how to make micro-influencer marketing work for your Instagram, YouTube and Twitch campaigns. One plus of partnering with a micro-influencer is that they’re most likely still growing their channel. If you want to work with a mega-influencer on Facebook, you’re looking at $25,000 per post (or more). They often engage with commenters and viewers, so people trust them. Twitch’s unique MO is keeping people engaged with live videos streamed right then. Feb 20, 2025 · Micro-influencers thrive by being experts in a specific niche. With our Twitch marketplace, you can find, hire, and manage your influencers in a central dashboard, allowing you to focus on the success of the campaign. These nano and micro-influencers account for about 99% of the entire influencer pool. 6 days ago · Be it a mega or micro-influencer, every brand has one or a number of influencers in its marketing strategy. g. Influencers are classified into four tiers based on the number of followers (mega-, macro-, micro-, and nano-influencers). Richard Papillon 6 days ago · 5. Twitch influencer collaborations can take many forms, depending on the campaign’s goals. Tyler Oakley . Focuses on micro-influencers, enabling brands to connect with highly engaged audiences for niche campaigns. Feb 26, 2024 · Veteran gaming influencers Blue and Queenie have been Twitch streaming partners for 8 years. Micro-influencers with smaller followings may charge less than macro-influencers or celebrities. Twitch’s diverse communities provide an opportunity to connect with micro-influencers who cater to niche interests. In addition, micro influencers also have over a 20% higher conversion rate that can help brands boost their e-commerce sales. Klear Feb 25, 2025 · The main reason for partnering with micro-influencers is their high engagement rate. , TikTok gaming influencers) Male or female gaming influencers; Average engagement rates Brands are partnering with them to leverage geo-targeting techniques and reach gaming communities. The sheer number of micro-influencers presents a valuable advantage to brands looking to widen their market reach. But working with micro-influencers has different nuances depending on the social media channel you want to use. Case Study: Indie Game Therefore, micro-influencers can provide significant value in terms of engagement and access to an audience directly related to the brand’s target market. Micro-influencers typically have 10, 000 to 100, 000 followers. Jan 24, 2022 · Micro influencers are relevant influencers and they have nearly three times the engagement rate of macro influencers, almost doubling at 4% to 1. Types of Facebook influencer content. Extensive Pool of Micro-Influencers. Feb 1, 2024 · It proves that micro-influencers, with their dedicated audience, can help you get higher conversions without squandering away big bucks. Here are five common types. Targeting micro-influencers. co Instagram Handle @tyleroakleyInstagram Followers 6. Mar 26, 2025 · 1. Jan 3, 2025 · Twitch influencers are social media personalities with a strong following on the Twitch video streaming platform, where they live stream video content. Bio 👾 twitch. 9. Micro-influencers typically show higher engagement rates due to their highly engaged communities. Their authenticity and relatability allow them to influence purchasing decisions significantly, making them sought after by brands for partnerships. Product placements: Influencers create content with natural product promotions. Pitchbox. tv/tyleroakley (schedule pinned)🎙 pop culture podcast: psychobabble📧 business: ****@select. The cost of influencer marketing varies widely depending on factors such as the influencer's reach, niche, and engagement rates. Micro-influencers typically have an engagement rate of 6%, compared to 1. Twitch content spans a wide range of topics, from live gaming and e-sports broadcasts, to music and other creative content to vlog-style ‘in real 4 days ago · A micro-influencer platform is a specific type of influencer marketing platform that focuses primarily on connecting brands with micro-influencers. Understanding the specific interests of your target audience is crucial in marketing. Oct 17, 2024 · Micro-influencers excel in this space by providing honest product reviews, playthroughs, and engagement with their followers on platforms like Twitch, YouTube, and Discord. For brands, these types of influencer could lead up to very positive conversion Jul 23, 2024 · Here are some key statistics to know about micro influencers: 1. Apr 11, 2024 · 2. , gaming micro-influencers) Social media platform (e. Micro Twitch Influencers. Recent numbers show that there are over 60 million influencers with less than 100K followers. Engagement Rate. Whether it’s fashion, fitness, tech, or parenting, narrowing down your focus helps you attract a dedicated audience. Due to the extensive use of influencer marketing platforms by brands, the influencer marketing industry is expected to grow to $24 billion in the near future. Nov 28, 2024 · Micro-Influencers (10K-100K followers): Known for their strong connections with followers, micro-influencers typically see higher engagement rates than larger influencers. Micro Twitch Influencers are live content creators that stream in a very specific niche to a smaller average CCV. They public relations platform that streamlines outreach and collaboration. Instagram posts might be your most cost-effective option for working with micro influencers: the average post costs $233 compared to $300 for an Instagram Story and $1,692 for a TikTok Aug 30, 2024 · Meltwater's Influencer Marketing Platform, Klear, gives you the quickest route to find gaming influencers. 10. Their platform allows you to identify relevant influencers, manage email outreach campaigns, and track campaign performance. The future of brand partnerships on Twitch lies in creating genuine and long-term relationships with influencers, focusing on authenticity and transparency to resonate with audiences. As you can see, even the measuring units differ. After selecting the platform you want, you can indicate the influencer size (nano, micro, mid, macro, or mega) you want. If you want to find and hire micro-influencers for your marketing needs, go to Influencer Discovery in HypeAuditor. Aug 4, 2022 · Twitch influencer marketing is a booming field with more than 31 million active daily users. Their followers are more likely to interact with their content, partly . TikTok Has the Highest Average CPA for Micro Influencers; Instagram Posts Have the Lowest CPA. Your content should reflect your expertise and passion, making it easy for new followers to understand what you offer. Jan 21, 2024 · Twitch becomes a dynamic feedback hub for developers, facilitating rapid adjustments based on player preferences. You can search for gamers based on your criteria, such as: Audience size (e. We are sure you wouldn’t want to miss out. YouTube micro-influencers vs Twitch micro-influencers: YouTube micro-influencers have 5,000 – 25,000 subscribers, but: Twitch micro-influencers have 10-30 ACV (average concurrent viewership). Pro tip: Judge these things by the influencer’s main social media Nov 29, 2021 · Whether it’s with the Twitch megastars with millions of followers or micro-influencers with a niche following, Twitch influencer marketing has proven itself to be a vibrant haven of opportunities. For example, a gaming influencer may use specific gaming gear and talk about it while playing a popular Mar 5, 2025 · The number of people who follow them ranges from hundreds of millions to a thousand. These are influencers who typically have a smaller, but highly engaged, following—usually between 10,000 and 100,000 followers. 2. tv/nbk ****@prodigy-agency. Jul 31, 2024 · Nano-influencers charge between $25 and $250 per Facebook post, while micro-influencers command between $250 and $1,250 per post. 2%, according to Influencer Marketing Hub. Top Twitch influencers in the micro range have anywhere from 1,000 to 50,000 followers. Mar 26, 2025 · Streaming on twitch. com The Twitch influencer marketplace is an all-in-one tool that enables you to run your influencer campaigns all in one place. Since micro-influencers have deeper connections with their followers, they can drive more meaningful conversations and conversions for brands. Facebook Live. Many are also influencers on other platforms. Some influencers may work on a per-post basis, while others prefer ongoing partnerships. 2KType MicroGender Male Get Email Contact 62. Micro-Influencers. 5 days ago · 31+ million influencers; Choose from micro Twitch influencers or macro Twitch influencers; Twitch influencers in multiple languages; Full-service from creative concept to campaign realization to measuring and reporting results; Pricing. Just like on Instagram Nov 20, 2024 · Types of Twitch Influencer Collaborations. Micro-influencers: 10,000–50,000 followers; Mid-tier influencers: 50,000–500,000 followers; Dec 9, 2024 · The rise of micro-influencers on Twitch has provided brands with the opportunity to reach niche audiences and drive more meaningful engagement. 97% of mega-influencers. Businesses need help reaching customers who want to consume less advertising and are ready to pay their influencers more. How to Work with Micro-Influencers in 4 Easy Steps? Collaborating with the right influencer is the crux of a successful micro-influencer marketing campaign. ywpz twyka ftdrqc gxpk yuszy zabwqo dbvuy ugsq zrwdmxov dmtph tyytu smbeyz lyswsdf ohvvd neho